SUMMARY
The brand encourages Indians to overcome mental blocks to bridge relationship gaps and reclaim excitement
The Origin Story
In India, a country with the world’s largest population, conversations about sex are still taboo, and few homegrown companies produce world-class adult products. When Anushka Gupta (a Tufts University alumnus) and Sahil Gupta (a Harvard alumnus) wanted to delve deep and educate people, they saw a vast gap in the product market. So, the couple decided to go beyond content and launched MyMuse, a platform offering top-quality adult products to enhance sexual wellness.
The Differentiator
Positioning itself as a brand dealing in bedroom essentials, MyMuse aims to do away with the taboo and gender bias and offers a broad spectrum of products from Indian and global manufacturers. All products undergo thorough quality checks and are labelled transparently, revealing the materials used. For instance, the massagers on offer are made of medical-grade silicone and the lubricants are dermatologist-approved. It also promises discreet delivery and customer education through unLearn, a content platform to inform, guide and empower people.
The Growth
Selling its products through its website and ecommerce marketplaces, MyMuse posted 6.6x revenue growth in FY23. It increased the team size by more than double and launched impactful digital campaigns aligned with contemporary values. The brand has entered the billion-dollar sexual health market by collaborating with Setu to produce Boost Gummies. It also raised $2.7 Mn in Pre-Series A funding in January 2024.
What’s Next
The startup will establish an omnichannel presence and grow its distribution network throughout India. Additionally, it will expand its product range and increase brand awareness through online and offline marketing. MyMuse aims to expand further into Tier II and Tier III cities, establish itself as a household name and generate INR 50 Cr in revenue by FY25.
